Lawentrance
From 40 to 400. A 10x lead growth story.
Multiple systems failing at once.
Traffic & SEO
Trust & Conversion
UX Infrastructure
Business Impact
Comprehensive redesign over incremental patching.
Two paths were on the table. The planning sessions were decisive: when multiple systems fail together, fixing one at a time just means watching the others continue to bleed.
“Design by Experience, Optimize by Data, a hybrid approach built for high stakes with limited research runway.”
Methodology principle established at project kickoffFour phases. Zero wasted weeks.
Rapid Intelligence Gathering
Foundation Building
High-Impact Implementation
Technical Performance
The numbers that made the business case.
What the project actually taught us.
Crisis demands bold solutions
Incremental changes work during stable times. True breakthroughs only emerge through systematic redesign when facing a genuine crisis. Lawentrance was in crisis, and the response had to match the scale of the problem.
UX directly moves business metrics
Improving search visibility and conversion rates through friction removal produced a direct, measurable line to revenue. UX is not decoration, it is commercial infrastructure.
Speed is a competitive advantage
Delivering a complete transformation in six weeks positioned Lawentrance ahead of competitors still in analysis. The design system made that speed sustainable.
Alignment replaces revision cycles
Real-time sketching sessions and visual workshops with stakeholders replaced lengthy revision cycles. When everyone sees the work being built, decisions happen faster.
Context dictates which path to take.
Design by Experience, Optimize by Data.
Stakeholder Partnership
Combine domain expertise with design judgment for informed decisions. The client team knows the market; the designer knows how to translate that knowledge into visual systems. Neither is sufficient alone.
Measurement-First
Establish tracking systems from day one. Every assumption made without research data must be validated by real user behaviour post-launch. The design is a hypothesis; the data is the verdict.
High-Impact Focus
Target changes that improve multiple KPIs simultaneously. Fixing mobile experience improved trust, conversion, and SEO rankings all at once. Prioritise interventions with compounding returns.
Continuous Optimisation
Iterate and improve based on real user data post-launch. The six-week build is the starting point, not the finish line. Real growth compounds through the feedback loops established at launch.
Beyond the metrics, what actually changed.
10× Lead Generation
From 40 to 400+ monthly leads in three months. The business case for comprehensive redesign proven definitively.
Top-3 CLAT Platform
Lawentrance moved from relative obscurity to becoming one of the top three CLAT preparation platforms in India.
Scalable Design System
A reusable component library and design system that enables the team to launch new courses and campaigns without restarting from scratch each time.
Operational Efficiency
Self-service design reduced support load. Automated enrolments streamlined workflows. Faster course launches became the new norm.
“When stakeholders and designers work in sync, results surpass expectations. Design thinking aligned with business goals transforms outcomes, not just aesthetics.”
Lawentrance case study conclusionLawentrance, a leading CLAT prep platform, was losing ground fast, 40 leads a month, page-3 Google rankings, and a website that destroyed trust before users could enrol. A 12-week strategic UX overhaul changed everything.